Press
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The biggest challenge is not AI adoption. It is knowing where AI can create real business value.
Rachel Sahar · Founder of INSIDER · Indian Jeweller, June – July 2026
Where INSIDER’s reading of AI and the diamond and jewelry industry appears in the trade press.
Featured In
How AI Is Redefining Jewelry Retail Experiences
The magazine’s special feature examines how retailers are using AI across the customer journey, from the first online search to the showroom consultation. Rachel Sahar, Founder of INSIDER, was invited to share where AI creates measurable value for the trade, and where it must never stand in for human expertise.
From the Pages
As it appeared in print
Indian Jeweller · page 84
Special feature · AI in jewelry retail
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Identify the challenges you face, then implement AI where it can deliver measurable results.
On where to start
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In an industry built on trust and relationships, AI should not replace human expertise.
On what never changes
The full feature · pages 82 – 85
What’s Next
The conversation between AI and the diamond and jewelry industry is just beginning.
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INSIDER
AI translated for the diamond & jewelry industry